Content Marketing Specialist (m/w/d)

Introduction

At CEWE, we create spaces where creativity meets technology and emotionally engaging products shape our everyday lives. We stand for team spirit, innovation, and sustainability – values ​​firmly anchored in our corporate culture. Diversity and mutual respect are not just words for us, but a lived reality. We welcome and encourage individual perspectives, reject all forms of discrimination, and actively promote an inclusive work environment – ​​for a community that inspires, supports, and excites.

The tasks at a glance:

Join a growing, agile team with exciting projects in the Italian market, backed by a large multinational that offers tools, best practices and international expertise, and enjoy real ownership of Content Marketing with clear goals and plenty of room to test, learn and grow.

Our Content Marketing Specialist will manage and strengthen CEWE Italia’s online presence, contributing to brand awareness and supporting digital performance. The role combines activities in content marketing for e-commerce, SEO, care/management adaptation of textual materials, in close collaboration with the digital, creative, and international teams.
This is a cross-functional role, and the candidate is not expected to be an expert in every area: support will be provided by specialized internal teams (SEO/SEA, CRM, creative) and external agencies. 

Main activities

• Management of B2B and B2B2C website content: Creation, revision and updating of product pages, category pages and landing pages, with a focus on SEO for the organic visibility and web authority, and optimization of the user experience.
• Creative writing and copywriting: Writing blog articles and creating content, including translations from English/German into Italian, for communication channels (social media, website, product creation software and apps, photo stations). Also adapting content to the company's tone of voice and the needs of the Italian audience.
• Newsletters: Organizing the editorial calendar, planning, writing and sending newsletters.
• Support for special projects: Collaboration in the organization and communication of photo competitions and exhibitions in Italy, promoting CEWE's photo culture.
• International teamwork: Interaction with European teams and coordination of activities in various areas (e.g. sustainability).

Our desired profile:

• Experience: 2/3 Years experience in content marketing, digital copywriting.
  
• CMS platforms Basic skills (e.g. WordPress, Typo3, etc.).

• SEO tools: Experience with SEO tools (Google Search Console, Sistrix, SEMrush, Ahrefs or similar) are preferred.
• E-Mail Marketing/newsletter: Basic skills in email marketing/newsletters (e.g. Mailchimp, Salesforce or dedicated platforms).

• Social networks: Knowledge of the main social networks (Facebook, Instagram, LinkedIn) and editorial logic.
  • Communication: You are a native Italian speaker with excellent writing skills, very strong English (written&spoken), and ideally some knowledge of German.
• Your method: You are autonomous, a quick learner, accurate and reliable with deadlines, flexible, solutions-oriented, and enjoy collaborating with creative, content, digital teams and external agencies.

This is what makes us at CEWE special:

 Flexibility & Work-Life Balance: Flexible working hours, mobile working up to 60% (depending on position), and 30 vacation days 

 Financial Benefits: Company pension scheme, employee stock ownership plan, employee discounts, etc. 

  Extensive Development Opportunities: Diverse range of seminars, training courses, and individual development opportunities for professional and personal growth 

 Innovative & Open Corporate Culture with a Strong Team Spirit: We offer structured onboarding and annual highlights such as our summer party 

  Diversity & Responsibility: We are committed to diversity, inclusion, and sustainability 

 Family-Friendly Employer 

 Comprehensive Health and Wellness Programs: bicycle leasing, psychosocial counseling, mobile massages, and much more 

  Modern Work Environment: State-of-the-art equipment, height-adjustable desks, and a company restaurant for shared lunch breaks

Convinced?